We all know the struggle: finding a satisfying lunch to go. Whether at the train station, airport, or in the middle of the city, the options for a warm, healthy snack are often limited — usually overpriced and rarely filling enough to keep you going through the day.

That’s where KAPÜ comes in. Centered entirely around the humble potato, the concept offers simple, nourishing meals that are quick, comforting, and packed with nutrients to keep you energized for longer. The branding combines a fresh and modern approach with a warm, approachable personality — celebrating the potato as the true star of the menu.

KAPÜ – Aus Liebe zur Kartoffel.

Photography: Unsplash; ©MUTTERERDE – Umweltinitiative Wir für die Welt (Kartoffel); ©iStockphoto/ Getty Images (Kartoffel mit Augen)

If you like this concept, feel free to send me a message.

Year 2021
Project Branding & Design
Client Personal Project

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