After years in the corporate world, Erika – the wonderful woman pictured below – took a bold step to follow her dream: opening a charming little ice cream shop in Leipzig, Germany. I had the pleasure of supporting her along this exciting journey by creating a visual identity that reflects her warmth, courage, and love for detail. From logo and color palette to packaging and signage, the branding helped shape the shop’s inviting personality. If you ever find yourself in Leipzig, be sure to stop by for a scoop (or two) !