McRib – These boots are made for walking.
For McDonald’s McRib campaign, I had the unique opportunity to step outside my usual field of graphic design and create something truly unexpected: a custom pair of McRib Boots. The boots were handcrafted and became a key visual element in the 2017 “McRib €1.99” TV commercial. This one-of-a-kind project allowed me to explore product design in a playful and unconventional way — a rare but memorable highlight in my portfolio.
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