McDonald’s – Original Sauce – Packaging Design.
In 2017, McDonald’s Germany launched a special promotion: instead of the iconic Coke glasses, customers received one of five exclusive Original McDonald’s Sauces with every McMenu. I was responsible for the packaging design, giving the sauces a bold and playful look that matched their brief moment in the spotlight. For a limited time, the sauces became the unexpected heroes of the tray – celebrated, collected, and dipped enthusiastically.
Design Team: Julia Begher, Pia Greve, Valerie Helbich-Poschacher ©Leo’sThjnkTank