In 2016, Pepsi launched a packaging design challenge around the theme #LIVEFORNOW – and my design was selected as the winner. The can was released as a limited edition and sold in selected supermarkets and beverage stores across Germany. Inspired by summer, sunshine, and feel-good moments, the design captures the spirit of living in the now. If you look closely, you'll spot the tiny Pepsi character enjoying life in a playful Pepsi paradise. A colorful, fun-loving tribute to the moment – no hashtag needed.